Getting Out of the Guest Blogging Bubble

Getting Out of the Guest Blogging Bubble

Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations.

As inbound marketers, we need to not just get ahead of the curve, but stay ahead. What I mean is that smart – or scared – webmasters will soon quit accepting low-value works, yielding to columnists over one and done hits.

Take State of Search for example. To preserve quality, Bas van den Beld has eliminated guest post requests in general, opting only for guest posts from people that they approach, and not the other way around, which can be chalked up to spam tactics and pitches that have polluted the industry as a whole.

So, as more sites take on practices like State of Search, where will that leave the rest of the SEO industry that leans too heavily on guest blogging?

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