Rel=”Author” May be Gone, But Agent Rank Lives On

Rel=”Author” May be Gone, But Agent Rank Lives On

When I first wrote the post below, studies on authorship and its influence on CTR were mainstream; Eric Schmidt unveiled his ideas on author profiles and how he believed they would affect future rankings; and Panda made its third appearance in 45 days, adding more reason for marketers to jump on the content bandwagon.

With this whirlwind of activity, and the glittery photos in results, it was hard not to promote authorship and think that this was the answer to past patents referring Agent Rank; however, the photos were not the point behind Agent Rank. And, at this point, even though rel=author is longer a thing, the idea that Google would alter rankings based on an author’s authority is still alive and believe that Google is in the process of finding a more efficient way of gathering Agent Rank signals – possibly from the knowledge graph, knowledge vault and structured data.

On a side note, I would also doubt the recent theories that Google enacted rel=author as a means of mass link building – but wouldn’t be opposed to them considering a rel=author or rel=me link nofollow.

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