YouTube can be a great addition to just about any marketing strategy, providing the ability to offer product demonstrations, intractable content and even add a softer or fun side to less attractive niches. And embedding those videos on a site can get people to stay on pages longer, reduce bounce rates and even provide more reason to link or share a page – but that’s a topic for another time.
The main problem with YouTube as a traffic source is that the space is overcrowded. According to YouTube’s press stats, 100 hours of video content is uploaded to YouTube every minute. So how do you get your content to shine above the 144,000 hours of content uploaded each day?