Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to have trouble ranking.
Don’t get me wrong though, I’m not going to tell you content marketing doesn’t work (why else would I be writing right now?). You need a mix of both, but must abandon the “if you build it, they will come” strategy. After all, the Field of Dreams approach relies on content that is so good that it earns the links/rankings naturally through visibility on social media, word of mouth, email, press and public relations – which does work for some, but not the vast majority.
To put the power back in your hands, I’ve outlined a simple strategy that can help get your content the love it deserves without relying solely on serendipity.