It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content isn’t what caught these sites by surprise.
What surprised webmasters was the fact that a gap started to close between what Google said happens and what actually happens.
This initial shock should have been expected. I mean, think about Google’s purpose – provide relevant content that people will want to read and share. If their search engine is promoting duplicate or thin results, then what are the odds that a user switches to a competitor? Very high.