SEO and Marketing Strategy from Matt Polsky

I've been helping businesses of all sizes optimize their web presence for over 7 years. You can check out my latest tips & best practices below or get in touch on my contact page.


Incentivizing Link Building to Promote Results

A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics…

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The set Title Tag is actually just "Welcome to Rizzo's!" Google is pulling the rest.

Why Google Modifies Your Title Tags

Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query. Sounds basic right? However, one thing you may not know, or dealt with,…

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Moving Past Duplicate Content to Provide Unique Value

It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content…

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SEO Glossary, Beginners Guides and Twitter Follows

At this point, there isn’t a test, certification or degree/major for SEO professionals, even though you may find that happening in the near future – especially with amazing programs like Distilled U. But, no matter how you fell into SEO,…

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The Process and Method for Effective Copywriting

Writing exceptional web copy that gets recognition from users as well as search engines is a skill that you must learn, just like any othe SEO competency. The goal of web copy is generally to provide information that provokes users…

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Google Offers Disavow Links Tool – Cautions Webmasters

Yesterday at Pubcon Vegas, a search, social media and affiliate marketing conference, Matt Cutts, the head of Google’s webspam team announced a new tool for webmasters – the disavow links tool. This tool, giving webmasters the ability to disassociate themselves…

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Finding Link Opportunities Through Backlink Analysis

Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you’ll also need access to a quality backlink analysis tool like SEOmoz’s Open Site…

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