Late Friday, Matt Cutts, the head of Google’s search quality team, announced that Google is unleashing an update that will reduce the number of low-quality exact match domains. Popular Search Engine Marketing blogger, Barry Schwartz, was surprised that it took this long to put an algorithm into effect that could accomplish the removal of these; however, did they really get removed?
Continue reading “Are Exact Match Domains Really Being Discounted?”
Following the aftermath of the 2009-2010 recalls that affected more than 7.5 million vehicles in the US, and 1.8 million in Europe and Asia, Toyota Motor Corp had taken the rap as one of the most unsafe vehicles in the US. This not only affected their sales for the past three years, but their reputation. Toyota, once the number 17 most trusted company in the world, according to Prophet’s annual corporate reputation studies, dropped to 139th in 2010, and currently rests as the 74th.
Odds are you don’t operate on the same scale as Toyota, complete with the ability to send a barrage of television, print radio and internet apologies; however, that doesn’t mean you should ignore your business’ reputation. Your reputation is what makes you stand apart from competitors, and can also mean the difference between recruiting top level employees, or settling for second best.
Continue reading “Why Bother with Online Rep Management”
With Google sending out an average of 20 unnatural link warnings a day, in addition to the 20,000 that have already been sent out, it may be useful to know what links are affecting your site and what link building tactics are responsible for the warning or penalty.
Here is a list of link building tactics that Google frowns upon, and, if you are using these tactics, it would be in your best interest to stop or at least do a better job of hiding it.
Continue reading “Link Building that Results in an Unnatural Link Warning”
Matt Cutts posted on Google+ last week telling webmasters not to panic over receiving unnatural link warnings. Cutts said:
“If you received a message yesterday about unnatural links to your site, don’t panic…Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site.”
The first feeling of many webmasters may have been panic, but that quickly followed up with anger. This is easily shown by many of the comments left on Cutts’ Google+ post. Comments such as this one by Meg Geddes:
Continue reading “Link Warnings Update Leads to Confusion and Changes”
If you’ve ever worked on large data sets in Google Analytics, then I’m sure you’ve ran into the problem of being limited to exporting only 500 results at a time. It can get pretty annoying exporting five or six sheets to combine on a single file, so here’s a great Google Analytics hack that will save you a bunch of time and will grab your entire data set in once single swoop.
Continue reading “Want to Export Entire Google Analytics Data Sets?”
The latest version of the algorithm not only ties in over-optimization and site speed, but stresses the importance of having fresh unique content. So when building a new site or optimizing a current one, it’s important to know what on-site factors can have a strong impact on your rankings and what carries less weight.
So the next time you perform a site audit, be sure to take extra consideration and know where your efforts are being focused.
Here’s a list of the most common items looked at during a site audit and where they fall on the importance scale:
Continue reading “On-Page SEO Factors that Impact Rankings”
SEO has evolved into more than choosing a few keywords and gunning after them as hard as you can until you are ranking on the first page for terms, it has transformed into a practice that involves synonyms, semantic keywords and even into finding semantic relationships.
So what all does this mean in terms of the average person?
Let’s start with what semantics are. According to Merriam Webster, semantics are “the Meaning or relationship of meanings of a sign or set of signs.”
So what does this mean from an SEO’s perspective?
Continue reading “Semantic Keyword Research to Shape Your SEO Efforts”
Ford, with the help of Social Media Director Scott Monty, revolutionized the way companies used social with the launch of the newly redesigned Ford Explorer, exclusively on Facebook. The company had an estimated ROI nearly three times higher than they would have had with any Super Bowl ad.
Continue reading “Small Businesses and Social Media”