Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will…
Blog Archives
Getting Out of the Guest Blogging Bubble
Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations. As inbound marketers, we need to not just get ahead of the…
Posted in Link Building, SEO
Incentivizing Link Building to Promote Results
A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics…
Posted in Link Building, SEO
Why Google Modifies Your Title Tags
Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query. Sounds basic right? However, one thing you may not know, or dealt with,…
Posted in On-Page SEO, SEO
Moving Past Duplicate Content to Provide Unique Value
It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content…
Posted in SEO
Google Removes “Not Selected” Feature from Webmaster Tools
Last July, Google added a new feature to Webmaster Tools – Index Status. This feature helped webmasters better understand their site’s indexing, including what I considered as the most important feature, showing the pages that the algorithm overlooked. As of…
Posted in On-Page SEO, SEO
Google’s “Ten things” Philosophy and the Connection with SEO
SEO is one of the fastest growing industries on the market today – it’s also one of the most exciting. With SEO, changes occur on a daily basis, accumulating to over 500 algorithm improvements each year; however, if you can…
Posted in SEO
SEO Glossary, Beginners Guides and Twitter Follows
At this point, there isn’t a test, certification or degree/major for SEO professionals, even though you may find that happening in the near future – especially with amazing programs like Distilled U. But, no matter how you fell into SEO,…
Posted in SEO
I'm currently the SEO Director for Veterans United Home Loans, the nation's leading provider of VA Loans. I’ve spent the majority of my marketing career in SEO strategy and link development, and love taking on the ever changing world of online marketing. Thoughts and opinions on this site are my own.