Blog Archives

SEO Skills You Need if You Want to Level Up in the Industry

Level Up

In recent years, I’ve been fortunate enough to be given the opportunity to run the entire SEO team for a 1400+ employee company that is rooted in search marketing and entrepreneurship. With this being the case, it’s also left me

Posted in SEO

Quality Link Building Strategies with Example Pitches

Link Building

Updated 9/21/2013 As an industry, our position on what makes a quality link has changed over the years, specifically in the past 18 months, and most tactics have followed suit. The culprit for shifting our paradigm has been the Panda

Posted in Link Building, SEO

Prospecting for Links Like a Pro


Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will

Posted in Link Building, SEO

Getting Out of the Guest Blogging Bubble


Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations. As inbound marketers, we need to not just get ahead of the

Posted in Link Building, SEO

Incentivizing Link Building to Promote Results


A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics

Posted in Link Building, SEO

Why Google Modifies Your Title Tags

The set Title Tag is actually just "Welcome to Rizzo's!" Google is pulling the rest.

Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query. Sounds basic right? However, one thing you may not know, or dealt with,

Posted in On-Page SEO, SEO

Moving Past Duplicate Content to Provide Unique Value


It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content

Posted in SEO

Google Removes “Not Selected” Feature from Webmaster Tools

Last July, Google added a new feature to Webmaster Tools – Index Status. This feature helped webmasters better understand their site’s indexing, including what I considered as the most important feature, showing the pages that the algorithm overlooked. As of

Posted in On-Page SEO, SEO

Google’s “Ten things” Philosophy and the Connection with SEO


SEO is one of the fastest growing industries on the market today – it’s also one of the most exciting. With SEO, changes occur on a daily basis, accumulating to over 500 algorithm improvements each year; however, if you can

Posted in SEO

SEO Glossary, Beginners Guides and Twitter Follows

At this point, there isn’t a test, certification or degree/major for SEO professionals, even though you may find that happening in the near future – especially with amazing programs like Distilled U. But, no matter how you fell into SEO,

Posted in SEO
Matt Polsky

I'm the Director and Head of SEO for Veterans United Home Loans. I've been in online marketing since 2007 and focus on producing scalable inbound marketing strategies for everyone - ranging from small businesses and startups to enterprise level companies. Thoughts and posts on this site are my own. Read more about my background here or connect with me on Google+.