Content Articles

Content

Using Great Content to Build Links

Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to... Continue reading

Dupe

Moving Past Duplicate Content to Provide Unique Value

It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content isn’t what caught these sites by surprise. What surprised webmasters... Continue reading

Copywriting

Writing Copy with SEO in Mind

Writing exceptional web copy that gets recognition from users as well as search engines is a skill that you must learn, just like any othe SEO competency. The goal of web copy is generally to provide information that provokes users to take a specific action – making copy as important... Continue reading

Reputation

Managing a Business Reputation Online

Following the aftermath of the 2009-2010 recalls that affected more than 7.5 million vehicles in the US, and 1.8 million in Europe and Asia, Toyota Motor Corp had taken the rap as one of the most unsafe vehicles in the US. This not only affected their sales for the past... Continue reading