Evaluation

How to Qualify Link Opportunities

Identifying value-adding links is tough – especially for anyone new to the game. However, knowing what makes a link valuable is essential if you want to succeed in this business. I generally write so my interns and new employees have additional resources to turn to, so bear with me if... Continue reading

Image Alt

Image Optimization and Alt Text Best Practices

Image SEO isn't something I typically get a ton of call for, but it's definitely something I enjoy testing and playing around with. In this article, I’m going to run through the basics of image SEO and what best practices you can follow to earn more traffic to your site... Continue reading

Sight

Google’s “Ten things" Philosophy and the Connection with SEO

I can't even remember how it came up, but I recently found myself running through Google's "ten things we know to be true" and immediately started thinking of comparisons between the company philosophy and the future of search. Some of the comparisons aren't much of a stretch, but it all... Continue reading

Analytics

Export Entire Google Analytics Data Sets

In certain instances, you may want to export thousands of rows of data from Google Analytics, but eventually run into the problem of only being able to export 5000 rows at a time. If you're looking to get around that export the entire analytics dataset, here's a quick hack. This... Continue reading

Content

Using Great Content to Build Links

Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to... Continue reading

Video

YouTube SEO Ranking Factors: Tactics to Drive More Traffic to Your Videos

YouTube can be a great addition to just about any marketing strategy, providing the ability to offer product demonstrations, intractable content and even add a softer or fun side to less attractive niches. And embedding those videos on a site can get people to stay on pages longer, reduce bounce... Continue reading

On Site

On Page SEO

In most cases, the first thing I do when checking into a new site, client or even competitor, I check to see what their on-page optimization looks like. This can be where you can establish some immediate quick-wins and begin to create value. However, when it comes to on-page SEO... Continue reading

Warning

Unnatural Link Building Examples

Back in the day, Google was sending out an average of 20 unnatural link warnings a day, and slapping manual penalties on quite a few sites (I had the pleasure of working on a few of those). However, in September of 2016, Google released Penguin 4.0, which instead of penalizing... Continue reading

Skills

Being a Better SEO - Skills and How to Improve

In recent years, I’ve been fortunate enough to be given the opportunity to run the entire SEO team for a 1400+ employee company that is rooted in search marketing and entrepreneurship. With this being the case, it’s also left me continually thinking about the attributes and qualities of the leaders... Continue reading

Prospect

Prospecting for Links Like a Pro

Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will jump on the opportunity to add content to their site... Continue reading