One of my favorite parts of being in the SEO industry is the amount of changes that occur on a daily basis. Year over year we see 500 plus algorithm changes; and as technology evolves, search is right behind it with more changes to create a holistic experience. However, with all the changes, many tend to […]

Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to have trouble ranking. Don’t get […]

Image search can generate a ton of traffic. Not all that traffic is going to be worthwhile, but in many niches you can find ways of turning that into leads, subscribers or, if nothing else, a sweet link opportunity. However, to generate that traffic to your images, you need to understand alt text. The purpose […]

YouTube can be a great addition to just about any marketing strategy, providing the ability to offer product demonstrations, intractable content and even add a softer or fun side to less attractive niches. And embedding those videos on a site can get people to stay on pages longer, reduce bounce rates and even provide more […]

Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell after building an awesome link. […]

In most cases, the first thing I do when checking into a new site, client or even competitor, I check to see what their on-page optimization looks like. This can be where you can establish some immediate quick-wins and begin to create value. However, when it comes to on-page SEO, everyone has had enough hearing […]

When I first wrote the post below, studies on authorship and its influence on CTR were mainstream; Eric Schmidt unveiled his ideas on author profiles and how he believed they would affect future rankings; and Panda made its third appearance in 45 days, adding more reason for marketers to jump on the content bandwagon. With […]

In recent years, I’ve been fortunate enough to be given the opportunity to run the entire SEO team for a 1400+ employee company that is rooted in search marketing and entrepreneurship. With this being the case, it’s also left me continually thinking about the attributes and qualities of the leaders around me that have made […]

Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will jump on the opportunity to add content to their site, as long as it is […]

Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations. As inbound marketers, we need to not just get ahead of the curve, but stay ahead. What I mean is that smart – or scared – webmasters […]