Matt Polsky: a digital marketing executive specializing in

Who is Matt Polsky?

I'm Matt Polsky, a digital marketing executive for Veterans United Home Loans with a heavy focus on creative and effective SEO strategies.

I've also founded a digital marketing agency and write about search.

More About Me

Latest Articles

Link Building

How to Qualify Link Opportunities

Breaking down what makes a link valuable is an essential skill every SEO should understand. It allows you to prioritize link-building efforts, helps uncover tactics... Continue reading

Image Optimization and Alt Text Best Practices

Image SEO isn't something I typically get a ton of call for, but it's definitely something I enjoy testing and playing around with. In this... Continue reading

Google’s “Ten things" Philosophy and the Connection with SEO

I can't even remember how it came up, but I recently found myself running through Google's "ten things we know to be true" and immediately... Continue reading

Link Building

Unnatural Link Building Examples

Back in the day, Google was sending out an average of 20 unnatural link warnings a day, and slapping manual penalties on quite a few... Continue reading

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