SEO Articles

Image Alt

Image Optimization and Alt Text Best Practices

Image SEO is a fun thing to play around with and test. There’s many factors that are very straightforward, then there are others that can really mess with how you approach it.In this article, I’m going to run through the basics of image SEO and what best practices you can... Continue reading

Sight

Google’s “Ten things" Philosophy and the Connection with SEO

I can't even remember how it came up, but I recently found myself running through Google's "ten things we know to be true" and immediately started thinking of comparisons between the company philosophy and the future of search. Some of the comparisons aren't much of a stretch, but it all... Continue reading

Video

YouTube SEO Ranking Factors: Tactics to Drive More Traffic to Your Videos

YouTube can be a great addition to just about any marketing strategy, providing the ability to offer product demonstrations, intractable content and even add a softer or fun side to less attractive niches. And embedding those videos on a site can get people to stay on pages longer, reduce bounce... Continue reading

On Site

On Page SEO

In most cases, the first thing I do when checking into a new site, client or even competitor, I check to see what their on-page optimization looks like. This can be where you can establish some immediate quick-wins and begin to create value. However, when it comes to on-page SEO... Continue reading

Skills

Being a Better SEO - Skills and How to Improve

In recent years, I’ve been fortunate enough to be given the opportunity to run the entire SEO team for a 1400+ employee company that is rooted in search marketing and entrepreneurship. With this being the case, it’s also left me continually thinking about the attributes and qualities of the leaders... Continue reading

Incentive

Incentivizing Link Building to Promote Results

A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics – economic, social and moral – then translated them into... Continue reading

Link Building

Quality Link Building Strategies with Example Pitches

Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell... Continue reading

Library

Why Google Modifies Your Title Tags

Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query. Sounds basic right? However, one thing you may not know, or dealt with, is the fact that Google reserves the right to alter... Continue reading

Guide

SEO Glossary, Beginners Guides and Twitter Follows

At this point, there isn't a test, certification or degree/major for SEO professionals, even though you may find that happening in the near future - especially with amazing programs like Distilled U. But, no matter how you fell into SEO, one thing is always true, which is the fact that... Continue reading

Graph

Facebook Social Search Factors and Continued Integration with Bing

On Tuesday, Facebook announced the third pillar of its social network – search. This internally-focused social search engine, known as Graph Search, uses people’s likes, connections, location, experiences and pretty much anything shared on Facebook to provide what looks to be an effective local search, or product/service recommendation engine. Facebook’s... Continue reading