Link Building Articles
- SEO /
- Link Building /
How to Qualify Link Opportunities
Identifying value-adding links is tough – especially for anyone new to the game. However, knowing what makes a link valuable is essential if you want to succeed in this business. I generally write so my interns and new employees have additional resources to turn to, so bear with me if... Continue reading
- Content /
- Link Building /
Using Great Content to Build Links
Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to... Continue reading
- SEO /
- Link Building /
Unnatural Link Building Examples
Back in the day, Google was sending out an average of 20 unnatural link warnings a day, and slapping manual penalties on quite a few sites (I had the pleasure of working on a few of those). However, in September of 2016, Google released Penguin 4.0, which instead of penalizing... Continue reading
Prospecting for Links Like a Pro
Finding valuable link opportunities can be a difficult process with a lot of gray area. Some sites are easily identifiable as amazing, while others may look like junk, but still have value (and most may just be junk). Before learning my prospecting process, let's take a look at what is... Continue reading
- SEO /
- Link Building /
Quality Link Building Strategies with Example Pitches
Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell... Continue reading
- SEO /
- Link Building /
Finding Link Opportunities Through Backlink Analysis
Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you'll also need access to a quality backlink analysis tool like SEOmoz's Open Site Explorer. I'm a huge fan of Open Site Explorer, but... Continue reading
- SEO /
- Link Building /