Link Building Articles


How to Qualify Link Opportunities

Breaking down what makes a link valuable is an essential skill every SEO should understand. It allows you to prioritize link-building efforts, helps uncover tactics used by competitors and even shows you what to remove or avoid. Effectively valuing links helps do things like: Create more valuable link-building campaigns. Perform... Continue reading


Unnatural Link Building Examples

Back in the day, Google was sending out an average of 20 unnatural link warnings a day, and slapping manual penalties on quite a few sites (I had the pleasure of working on a few of those). However, in September of 2016, Google released Penguin 4.0, which instead of penalizing... Continue reading


Prospecting for Links Like a Pro

Finding valuable link opportunities can be a difficult process with a lot of gray area. Some sites are easily identifiable as amazing, while others may look like junk, but still have value (and most may just be junk). Before learning my prospecting process, let's take a look at what is... Continue reading


Finding Link Opportunities Through Backlink Analysis

Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you'll also need access to a quality backlink analysis tool like SEOmoz's Open Site Explorer. I'm a huge fan of Open Site Explorer, but... Continue reading