Link Building Articles

Content

Using Great Content to Build Links

Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to... Continue reading

Prospect

Prospecting for Links Like a Pro

Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will jump on the opportunity to add content to their site... Continue reading

Bubble

Getting Out of the Guest Blogging Bubble

Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations. As inbound marketers, we need to not just get ahead of the curve, but stay ahead. What I mean is that smart... Continue reading

Incentive

Incentivizing Link Building to Promote Results

A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics – economic, social and moral – then translated them into... Continue reading

Link Building

Quality Link Building Strategies with Example Pitches

Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell... Continue reading

Evaluation

How to Evaluate Link Opportunities with Common Sense

Evaluating link opportunities can be one of the largest gray areas in SEO. Sometimes we are 100 percent confident in our target, like Larry Kim of WordStream after nailing a coveted link from the Wall Street Journal; however, not every link is beneficial to a site's profile and you want... Continue reading

Warning

Unnatural Link Building Examples

With Google sending out an average of 20 unnatural link warnings a day, in addition to the 20,000 that have already been sent out, it may be useful to know what links are affecting your site and what link building tactics are responsible for the warning or penalty. Here is... Continue reading

Graphing

Finding Link Opportunities Through Backlink Analysis

Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you'll also need access to a quality backlink analysis tool like SEOmoz's Open Site Explorer. I'm a huge fan of Open Site Explorer, but... Continue reading

Caution

Google Offers Disavow Links Tool - Cautions Webmasters

Yesterday at Pubcon Vegas, a search, social media and affiliate marketing conference, Matt Cutts, the head of Google’s webspam team announced a new tool for webmasters – the disavow links tool. This tool, giving webmasters the ability to disassociate themselves from link spam, has built up much anticipation since Bing... Continue reading