Link Building Articles
- Content /
- Link Building /
Using Great Content to Build Links
Publishing amazing content as an SEO strategy has been preached over and over again, yet marketers following this strategy often overlook that you need more than amazing content to actually rank well in a competitive niche. Let’s face it, in most cases, content absent of links is still going to... Continue reading
- SEO /
- Link Building /
Unnatural Link Building Examples
Back in the day, Google was sending out an average of 20 unnatural link warnings a day, and slapping manual penalties on quite a few sites (I had the pleasure of working on a few of those). However, in September of 2016, Google released Penguin 4.0, which instead of penalizing... Continue reading
Prospecting for Links Like a Pro
Guest blogging, while becoming overplayed, is still a great way to build relevant links from authority websites within a niche. Every site, from the one-man show to the enterprise level news blog, is in need of content, and many will jump on the opportunity to add content to their site... Continue reading
Getting Out of the Guest Blogging Bubble
Guest blogging is the most widely known tactic to legitimately build links from authority websites; however, while guest posting has its benefits, it also has its negative connotations. As inbound marketers, we need to not just get ahead of the curve, but stay ahead. What I mean is that smart... Continue reading
- SEO /
- Link Building /
Incentivizing Link Building to Promote Results
A few weeks ago, Derek Halpern over at Social Triggers, wrote a great piece on persuading people you don’t know to help you, aka getting links. In short, Derek used the incentives brought to light in the popular book Freakonomics – economic, social and moral – then translated them into... Continue reading
- SEO /
- Link Building /
Quality Link Building Strategies with Example Pitches
Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell... Continue reading
- SEO /
- Link Building /
How to Evaluate Link Opportunities with Common Sense
Evaluating link opportunities can be one of the largest gray areas in SEO. Sometimes we are 100 percent confident in our target, like Larry Kim of WordStream after nailing a coveted link from the Wall Street Journal; however, not every link is beneficial to a site's profile and you want... Continue reading
- SEO /
- Link Building /
Finding Link Opportunities Through Backlink Analysis
Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you'll also need access to a quality backlink analysis tool like SEOmoz's Open Site Explorer. I'm a huge fan of Open Site Explorer, but... Continue reading
- SEO /
- Link Building /