Link Building

Quality Link Building Strategies with Example Pitches

Link building can be one of the most challenging parts of an SEO’s job; however, for me, it’s often one of the most rewarding. Not only is it fun getting that win, but link signals are weighted heavily enough in the algorithm that you can almost get an immediate tell... Continue reading

Dupe

Moving Past Duplicate Content to Provide Unique Value

It’s not breaking news to hear that search engines filter out duplicate or thin results. Yes, almost 12 percent of sites – a number directly from Google – were caught off guard with the first Panda algorithm; however, low-quality content isn’t what caught these sites by surprise. What surprised webmasters... Continue reading

Copywriting

Writing Copy with SEO in Mind

Writing exceptional web copy that gets recognition from users as well as search engines is a skill that you must learn, just like any othe SEO competency. The goal of web copy is generally to provide information that provokes users to take a specific action – making copy as important... Continue reading

Guide

SEO Glossary, Beginners Guides and Twitter Follows

At this point, there isn't a test, certification or degree/major for SEO professionals, even though you may find that happening in the near future - especially with amazing programs like Distilled U. But, no matter how you fell into SEO, one thing is always true, which is the fact that... Continue reading

Graphing

Finding Link Opportunities Through Backlink Analysis

Finding linking opportunities through backlink analysis requires you to have some common sense, basic knowledge of your competitors, an idea of what good links are, and you'll also need access to a quality backlink analysis tool like SEOmoz's Open Site Explorer. I'm a huge fan of Open Site Explorer, but... Continue reading

Caution

Google Offers Disavow Links Tool - Cautions Webmasters

Yesterday at Pubcon Vegas, a search, social media and affiliate marketing conference, Matt Cutts, the head of Google’s webspam team announced a new tool for webmasters – the disavow links tool. This tool, giving webmasters the ability to disassociate themselves from link spam, has built up much anticipation since Bing... Continue reading

Library

Why Google Modifies Your Title Tags

Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query. Sounds basic right? However, one thing you may not know, or dealt with, is the fact that Google reserves the right to alter... Continue reading

Graph

Facebook Social Search Factors and Continued Integration with Bing

On Tuesday, Facebook announced the third pillar of its social network – search. This internally-focused social search engine, known as Graph Search, uses people’s likes, connections, location, experiences and pretty much anything shared on Facebook to provide what looks to be an effective local search, or product/service recommendation engine. Facebook’s... Continue reading

Reputation

Managing a Business Reputation Online

Following the aftermath of the 2009-2010 recalls that affected more than 7.5 million vehicles in the US, and 1.8 million in Europe and Asia, Toyota Motor Corp had taken the rap as one of the most unsafe vehicles in the US. This not only affected their sales for the past... Continue reading